Advanced Certificate in Paid Ad Campaigns

Tuesday, 30 September 2025 07:13:00

International applicants and their qualifications are accepted

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Overview

Overview

Advanced Certificate in Paid Ad Campaigns equips you with expert skills in managing successful advertising campaigns. This program focuses on PPC (pay-per-click) advertising, social media marketing, and search engine marketing (SEM) strategies.


Learn to optimize campaigns for maximum ROI. Master bidding strategies, keyword research, and A/B testing techniques. This certificate is ideal for marketing professionals, entrepreneurs, and anyone seeking to elevate their digital marketing expertise.


Gain a competitive edge with our Advanced Certificate in Paid Ad Campaigns. Boost your career prospects and transform your marketing ROI. Explore the program today!

Paid Ad Campaigns: Master the art of digital advertising with our Advanced Certificate in Paid Ad Campaigns. This intensive course equips you with expert-level skills in Google Ads, social media advertising (including Facebook & Instagram Ads), and programmatic advertising. Gain hands-on experience with campaign management, data analytics, and optimization techniques. Boost your career prospects in marketing, advertising, or digital media. Become a highly sought-after paid media specialist with our unique, industry-focused curriculum and access to real-world case studies. Secure your future in the exciting field of Paid Ad Campaigns today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Paid Search Advertising Fundamentals (Google Ads, Bing Ads, Keyword Research)
• Display Advertising Strategies (Targeting, Retargeting, Banner Ad Creation)
• Social Media Advertising (Facebook Ads, Instagram Ads, TikTok Ads, Campaign Management)
• Advanced Paid Search Optimization (Quality Score, Auction Insights, Bidding Strategies)
• Conversion Tracking & Analytics (Google Analytics, Data Studio, ROI Measurement)
• Programmatic Advertising (RTB, DSPs, SSPs)
• Mobile Advertising (In-App, Mobile-First Indexing, Location Targeting)
• A/B Testing and Campaign Optimization (Multivariate Testing, Landing Page Optimization)
• Paid Advertising Budgeting & Reporting (Financial Planning, Performance Analysis)
• Legal and Ethical Considerations in Paid Advertising (Compliance, Transparency)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Salary Range (GBP)
Paid Media Specialist (PPC & Paid Social) Manage & optimize paid advertising campaigns across Google Ads & social media platforms, delivering exceptional ROI. Requires strong analytical and strategic thinking skills. 30,000 - 60,000
Paid Search Marketing Manager Lead & develop paid search strategies, overseeing budget allocation and campaign performance. Excellent Google Ads expertise is essential. 45,000 - 80,000
Programmatic Advertising Specialist Manage programmatic advertising campaigns, leveraging data-driven insights to optimize ad delivery and targeting. Experience with DSP platforms is crucial. 40,000 - 75,000
Performance Marketing Analyst Analyze campaign performance data, identify key trends, and provide actionable insights to improve ROI. Strong analytical skills and data visualization expertise are required. 35,000 - 65,000

Key facts about Advanced Certificate in Paid Ad Campaigns

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An Advanced Certificate in Paid Ad Campaigns equips you with the in-demand skills needed to excel in digital marketing. This intensive program focuses on developing advanced strategies for managing and optimizing paid advertising across various platforms.


Learning outcomes include mastering campaign budgeting and forecasting, implementing advanced bidding strategies (like automated bidding and target CPA), and utilizing robust analytics platforms like Google Analytics for insightful data analysis to inform campaign optimization. You'll gain expertise in A/B testing and conversion rate optimization (CRO) for enhanced ROI.


The duration of the Advanced Certificate in Paid Ad Campaigns varies depending on the provider, but generally ranges from several weeks to a few months of dedicated study. The curriculum is designed to be flexible, accommodating both full-time and part-time learners.


This certificate holds significant industry relevance. Graduates are prepared to pursue roles such as Paid Media Specialist, Digital Marketing Manager, or PPC Manager, working with leading companies across diverse sectors. The skills learned in this program are highly sought after in today's competitive job market, making it a valuable asset for career advancement in digital advertising and marketing.


The program covers various paid advertising channels, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and potentially other emerging platforms. Effective use of keywords, ad copywriting, and landing page creation are also key components of the curriculum, ensuring a comprehensive understanding of the entire paid advertising ecosystem.

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Why this course?

An Advanced Certificate in Paid Ad Campaigns is increasingly significant in today's UK market. The digital advertising landscape is booming, with the UK's digital ad spend reaching record highs. This necessitates professionals skilled in managing and optimizing paid campaigns across various platforms like Google Ads and social media.

According to a recent report, over 70% of UK businesses utilize paid advertising, showcasing its crucial role in reaching target audiences. This demand drives a need for certified professionals who can deliver results. A specialized certificate demonstrates a high level of proficiency in areas like keyword research, campaign budgeting, and performance analysis – skills highly valued by employers. Understanding conversion tracking and data analytics within the context of paid advertising is also crucial, directly influencing ROI.

Skill Importance
Keyword Research High
Campaign Optimization High
Analytics & Reporting High

Who should enrol in Advanced Certificate in Paid Ad Campaigns?

Ideal Candidate Profile Skills & Experience
Marketing professionals seeking to master paid advertising strategies. This Advanced Certificate in Paid Ad Campaigns is perfect for those already familiar with the basics. Basic understanding of digital marketing principles; experience with social media or search engine marketing (SEM) is a plus.
Business owners aiming to enhance their online presence and drive sales through effective paid ad campaigns. In the UK, 70% of SMEs see online marketing as essential. Experience managing a small business or marketing budget; familiarity with analytics tools like Google Analytics.
Individuals looking to upskill and transition into a high-demand career in digital marketing. The UK digital marketing sector is booming, offering excellent career prospects. Strong analytical abilities; proficiency in using relevant software and platforms (e.g., Google Ads, social media ad managers).