Why this course?
Certified Professional in Digital Public Relations Strategies (CPDPRS) certification is increasingly significant in the UK's dynamic digital landscape. The demand for skilled professionals adept at navigating the complexities of online reputation management, social media engagement, and crisis communication is soaring. According to a recent survey by the Chartered Institute of Public Relations (CIPR), 75% of UK businesses now prioritize digital PR in their marketing strategies.
This upsurge highlights the need for professionals with CPDPRS certification, demonstrating a proven ability to manage online narratives and leverage digital channels effectively. Another CIPR study revealed that 45% of UK businesses now have dedicated digital PR teams, illustrating the growing importance of specialized expertise.
Statistic |
Percentage |
Businesses Prioritizing Digital PR |
75% |
Businesses with Dedicated Digital PR Teams |
45% |
Businesses Reporting Increased ROI from Digital PR |
60% |
CPDPRS certification empowers individuals to meet these industry needs, enhancing their career prospects and providing organizations with a competitive edge in this increasingly digitalized market. Further, 60% of businesses reported a significant increase in Return on Investment (ROI) attributed to effective digital PR strategies, emphasizing the value of this skillset.