Postgraduate Certificate in Media Influence on Decision Making

Tuesday, 24 February 2026 23:13:46

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Media Influence on Decision Making equips professionals with critical analysis skills.


Understand how media shapes public opinion and influences behavior. This program explores media effects, political communication, and digital media's impact.


Learn to analyze media narratives, understand persuasion techniques, and evaluate information credibility. The Postgraduate Certificate in Media Influence on Decision Making is ideal for journalists, marketers, and policymakers.


Develop expertise in media literacy and strategic communication. Enhance your career prospects with this specialized postgraduate certificate.


Explore the program today and transform your understanding of media influence. Apply now!

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Media Influence on Decision Making: This Postgraduate Certificate explores the powerful impact of media on individual and societal choices. Gain critical analysis skills to understand media manipulation, propaganda, and persuasive techniques. This unique program provides hands-on experience in media effects research and data analysis, boosting your career prospects in journalism, marketing, public relations, or political communication. Develop a nuanced understanding of behavioral economics and communication strategies. Enhance your professional profile and unlock exciting career opportunities with this transformative program.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Effects and Persuasion Theories
• Analyzing Media Framing and Agenda-Setting
• Political Communication and Media Influence
• The Psychology of Media Consumption and Decision Making
• Media Influence on Public Opinion and Behavior
• Digital Media and its Impact on Decision Processes
• Research Methods in Media Influence Studies (Quantitative and Qualitative)
• Media Literacy and Critical Analysis of Information
• Case Studies: Media Influence on Major Decisions

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Media Analyst (Primary: Media, Influence; Secondary: Data, Analysis) Analyze media campaigns' impact on consumer behavior and decision-making, using data-driven insights to optimize strategies. High demand in advertising and market research.
Public Relations Specialist (Primary: Influence, Decision Making; Secondary: Communication, Strategy) Develop and implement PR strategies to shape public opinion and influence decision-making processes. Crucial for organizations seeking positive brand image and stakeholder engagement.
Social Media Manager (Primary: Media, Influence; Secondary: Marketing, Engagement) Manage social media platforms to engage audiences, build communities, and drive desired actions. Essential for businesses leveraging digital channels for marketing and customer interaction.
Political Communications Officer (Primary: Influence, Decision Making; Secondary: Politics, Public Affairs) Develop and implement communication strategies for political campaigns, influencing voter behavior and shaping policy discussions. High demand during election cycles.
Marketing Communications Manager (Primary: Media, Influence, Decision Making; Secondary: Brand, Strategy) Lead integrated marketing communications campaigns, analyzing impact on target audiences and adapting strategies based on data-driven insights. A crucial role across numerous sectors.

Key facts about Postgraduate Certificate in Media Influence on Decision Making

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A Postgraduate Certificate in Media Influence on Decision Making equips students with a critical understanding of how media shapes public opinion and influences individual choices. The program delves into the psychological and sociological aspects of media effects, exploring persuasive communication techniques and the role of media in political processes, consumer behavior, and social movements.


Learning outcomes include developing advanced research skills, mastering qualitative and quantitative data analysis relevant to media research, and critically evaluating diverse media platforms and their impact. Graduates will be capable of designing and implementing media campaigns based on data-driven insights and ethical considerations. The curriculum integrates case studies and real-world examples, fostering practical application of theoretical frameworks.


The program's duration typically spans one academic year, though part-time options may be available. The intense, focused nature ensures graduates gain the necessary expertise efficiently. This Postgraduate Certificate provides comprehensive training that's highly valued across various sectors.


Industry relevance is paramount. This Postgraduate Certificate in Media Influence on Decision Making prepares graduates for careers in advertising, public relations, market research, journalism, political communication, and social media management. The skills learned are directly applicable to analyzing media trends, designing effective communication strategies, and understanding the complexities of audience engagement in today's dynamic media landscape. Graduates will be adept at political communication strategies, consumer behavior analysis, and media effects research.


Upon completion, graduates are equipped with a strong theoretical foundation and practical skills, making them highly competitive candidates in the job market. The program's focus on communication studies and social science methodologies ensures graduates are well-prepared for challenging and rewarding careers within this growing field.

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Why this course?

A Postgraduate Certificate in Media Influence on Decision Making is increasingly significant in today's UK market. The ever-evolving media landscape demands professionals with a nuanced understanding of how media shapes public opinion and influences consumer behaviour. Media influence is a key driver in numerous sectors, from politics and public health to marketing and advertising.

The UK Office for National Statistics reported a significant rise in digital media consumption. Consider this data illustrating the percentage of adults accessing news online:

This trend highlights the need for professionals equipped to navigate this complex environment. Understanding the decision-making processes influenced by media is paramount. A postgraduate certificate provides the necessary theoretical frameworks and practical skills to analyse, interpret, and strategically utilise media for effective communication and engagement.

Year Percentage
2020 60%
2021 68%
2022 75%

Who should enrol in Postgraduate Certificate in Media Influence on Decision Making?

Ideal Audience for a Postgraduate Certificate in Media Influence on Decision Making Description & Statistics
Journalists & Media Professionals Aspiring and established journalists seeking to enhance their understanding of media effects and influence, particularly regarding political communication, public opinion, and campaign strategies. (According to the National Council for the Training of Journalists, there are approximately 10,000 journalists working in the UK.)
Public Relations & Communication Professionals PR and communications professionals aiming to refine their media relations, crisis communication, and stakeholder engagement skills through a data-driven approach to media analysis and social influence.
Policy Makers & Government Officials Individuals working in the public sector who wish to develop a critical understanding of how media shapes public policy and political decision-making, improving policy messaging and public engagement strategies.
Researchers & Academics Researchers interested in media studies, political science, psychology, and sociology seeking to deepen their expertise in media effects, propaganda, and persuasion techniques. This program offers opportunities for impactful research and publishing.