Postgraduate Certificate in Social Norms Communication

Friday, 27 February 2026 15:17:16

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Social Norms Communication equips you with the skills to design and implement effective social and behavior change communication (SBC) campaigns.


This program focuses on leveraging social norms to influence individual and community behavior. You'll learn about theory of change, behavior change communication strategies, and program evaluation.


Ideal for public health professionals, community workers, and those in marketing and development, this Postgraduate Certificate in Social Norms Communication provides practical training and hands-on experience. Master the art of social norms marketing and positive deviance approaches.


Learn to effectively communicate positive social norms and drive lasting behavioral change. Explore the program today!

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Social Norms Communication: Master the art of influencing behavior through this Postgraduate Certificate. Gain practical skills in designing and implementing effective social norms interventions. This unique program equips you with the research methods to analyze social dynamics and craft targeted campaigns, boosting your career prospects in public health, marketing, or social change. Develop persuasive communication strategies and improve your leadership skills in community engagement and behavior change. Advance your career by understanding and harnessing the power of social norms to create positive impact. Learn from leading experts in the field and enhance your professional network.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Norms Theory and its Application
• Designing Social Norms Interventions: A Practical Guide
• Measuring Social Norms and Behavioural Change
• Communication Strategies for Social Norms Change: Messaging & Framing
• Social Marketing and Social Norms Campaigns
• Community Engagement and Stakeholder Collaboration
• Ethical Considerations in Social Norms Communication
• Evaluating the Impact of Social Norms Interventions: Methods and Metrics
• Advanced Social Norms Communication for Health Behaviour Change (includes a focus on *health communication*)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Social Norms Communication) Description
Social Norms Marketing Specialist Develop and implement communication strategies leveraging social norms to influence behavior change. High demand for creative and data-driven professionals.
Community Engagement Officer (Social Influence) Build relationships with community groups, disseminating information and promoting positive social norms. Strong interpersonal and communication skills crucial.
Public Health Campaigns Manager (Social Marketing) Lead the development and execution of public health campaigns that utilize social norms theory for maximum impact. Experience in project management essential.
Behaviour Change Consultant (Social Norms) Advise organizations on the effective use of social norms to improve behaviours and achieve organizational goals. Requires strong analytical and consulting skills.
Social Media Manager (Social Influence) Craft engaging social media content that promotes desired behaviours through the strategic use of social norms. Expertise in social media analytics is beneficial.

Key facts about Postgraduate Certificate in Social Norms Communication

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A Postgraduate Certificate in Social Norms Communication equips students with the theoretical and practical skills to design and implement effective communication strategies that leverage social norms to achieve behavioral change. This specialized program focuses on understanding how social influence shapes individual actions and explores evidence-based methods for promoting positive social norms.


Learning outcomes typically include a deep understanding of social norms theory, the ability to conduct social norms research (including methodologies like surveys and qualitative data analysis), and the capacity to develop targeted communication campaigns. Students gain proficiency in crafting persuasive messages, selecting appropriate communication channels, and evaluating campaign effectiveness using robust evaluation methods. This includes understanding the role of social marketing and behavior change communication techniques.


The duration of a Postgraduate Certificate in Social Norms Communication varies depending on the institution, but it generally ranges from a few months to a year of part-time or full-time study. Many programs offer flexible learning options to cater to working professionals.


This postgraduate certificate holds significant industry relevance across numerous sectors. Graduates find employment opportunities in public health, community development, environmental sustainability initiatives, marketing and advertising, and government agencies. The skills acquired are highly transferable, making graduates highly sought after in roles requiring behavioral change expertise and social influence management, including social policy and program evaluation.


The program's focus on evidence-based practices and data-driven decision-making ensures graduates possess the tools to create impactful and ethically sound communication strategies which address important social issues. Job titles reflecting this expertise could include Campaign Manager, Community Engagement Officer, or Research Associate.

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Why this course?

A Postgraduate Certificate in Social Norms Communication is increasingly significant in today’s UK market. Addressing societal challenges requires nuanced communication strategies, and this qualification equips graduates with the skills to effectively influence behavior change. The UK’s Office for National Statistics reports a growing need for specialists in public health campaigns and community engagement; a sector where understanding and applying social norms theory is critical. Effective communication is crucial for tackling issues like obesity (currently affecting 63% of adults, according to NHS Digital) and promoting responsible alcohol consumption.

This postgraduate certificate provides a crucial advantage in a competitive job market. Professionals with this specialized knowledge are highly sought after by government bodies, NGOs, and the private sector. They are equipped to design and implement programs that leverage the power of social influence to create positive societal change. The demand is only expected to grow, particularly with the UK government's increased focus on evidence-based policy and public health initiatives. This specialized knowledge makes graduates uniquely positioned to contribute to shaping and improving public health campaigns.

Sector Projected Growth (%)
Public Health 15
NGOs 12
Government 10

Who should enrol in Postgraduate Certificate in Social Norms Communication?

Ideal Candidate Profile for a Postgraduate Certificate in Social Norms Communication Relevant Statistics (UK)
Professionals working in public health, aiming to improve health communication strategies and behaviour change interventions through understanding and leveraging social norms. This program is perfect for those looking to enhance their skills in social influence and community engagement. Approximately 10% of UK adults are actively engaged in voluntary work related to community health (Source: *Insert credible UK source here*). Many could benefit from advanced training in social norms communication.
Individuals working in the social sciences or marketing eager to improve campaign effectiveness by incorporating social norm principles. Expect to develop a sophisticated understanding of persuasive communication and campaign design. The UK marketing sector is constantly evolving, with a growing emphasis on evidence-based strategies and ethical practices. (Source: *Insert credible UK source here*) This course provides that evidence base.
Policymakers and government officials seeking evidence-based methods for designing public policy initiatives that encourage positive social change. You will be equipped with tools to measure the impact of behaviour change. Government investment in public health campaigns totaled [Insert UK statistic] in 2022 (Source: *Insert credible UK source here*), highlighting a need for effective communication approaches.
Anyone passionate about influencing behaviour change on a larger scale and improving community well-being; building practical communication skills and confidence. This will enable you to confidently implement behaviour change interventions. Volunteer rates are increasing in the UK (Source: *Insert credible UK source here*) and this course empowers individuals to enhance their impact.