Professional Certificate in Sales and Customer Relationship Management

Tuesday, 17 February 2026 12:28:51

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

```html

Professional Certificate in Sales and Customer Relationship Management equips you with essential sales skills and CRM strategies.


This program is ideal for aspiring sales professionals, account managers, and business owners seeking to boost revenue.


Master lead generation, sales pipeline management, and customer relationship management techniques.


Learn effective communication, negotiation, and closing strategies.


Gain practical experience through real-world case studies and interactive exercises.


The Professional Certificate in Sales and Customer Relationship Management will enhance your career prospects.


Elevate your sales performance and build lasting customer relationships.


Enroll today and transform your sales career!

```

Sales and Customer Relationship Management (CRM) professionals are in high demand! This Professional Certificate in Sales and Customer Relationship Management will transform your career. Master essential sales techniques, CRM software proficiency, and customer relationship building strategies. Boost your earning potential and unlock exciting career prospects in sales, marketing, and customer success. Our unique blend of practical training, real-world case studies, and expert mentorship sets you apart. Gain the competitive edge you need to succeed. Enroll today and accelerate your sales career trajectory.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Sales Fundamentals and Techniques
• Customer Relationship Management (CRM) Software and Implementation
• Building Rapport and Effective Communication
• Lead Generation and Qualification Strategies
• Negotiation and Closing Techniques
• Sales Forecasting and Performance Analysis
• Account Management and Customer Retention
• Handling Objections and Difficult Customers
• Ethical Sales Practices and Professionalism

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Sales Executive (B2B) Develop and maintain strong relationships with key accounts, driving sales growth in the UK market. Requires advanced negotiation and CRM skills.
Account Manager (CRM Focused) Manage existing client relationships, leveraging CRM systems to enhance customer satisfaction and retention. UK market experience is essential. Excellent communication and customer relationship management skills are crucial.
Sales Development Representative (SDR) Generate qualified leads through various channels, supporting the UK sales team. Proficiency in sales methodologies and CRM software is key.
Customer Success Manager Onboard new clients and ensure ongoing satisfaction, minimizing churn within the UK client base. Demonstrated success in customer relationship management and problem-solving is required.

Key facts about Professional Certificate in Sales and Customer Relationship Management

```html

A Professional Certificate in Sales and Customer Relationship Management (CRM) equips you with the essential skills to excel in today's competitive market. The program focuses on developing practical, real-world expertise in sales strategies, customer relationship building, and effective communication.


Learning outcomes include mastering sales methodologies, building strong customer relationships, utilizing CRM software effectively, and analyzing sales data for improved performance. You'll gain proficiency in negotiation, lead generation, and account management, crucial elements for success in any sales-driven organization. This is a key differentiator when pursuing sales management roles.


The program duration is typically flexible, ranging from a few weeks to several months depending on the specific provider and intensity. Many programs offer self-paced learning options to accommodate diverse schedules. This allows professionals to upskill or transition their careers while maintaining their current work commitments.


This Professional Certificate in Sales and Customer Relationship Management is highly relevant across numerous industries, including technology, healthcare, finance, and retail. The skills acquired are directly applicable to various sales roles, from entry-level sales representatives to experienced sales managers, and are valuable in improving customer lifetime value and lead nurturing strategies. Graduates often find themselves in demand due to their enhanced understanding of sales process optimization and client retention techniques.


The program also often includes valuable elements like networking opportunities, connecting students with industry professionals and potential employers. This helps graduates to easily transition from classroom learning to a successful sales career with improved job prospects.

```

Why this course?

A Professional Certificate in Sales and Customer Relationship Management (CRM) is increasingly significant in today's competitive UK market. The UK's service sector, heavily reliant on effective sales and CRM strategies, is experiencing substantial growth. According to recent estimates, the sales sector saw a 15% growth in 2023, while CRM implementation contributed to a 12% rise in productivity across various industries. This reflects a growing demand for professionals skilled in both sales techniques and customer relationship management.

Skill Importance
Sales Techniques High - Crucial for revenue generation
CRM Software High - Essential for efficient customer management
Customer Communication Medium-High - Improves customer retention

This Professional Certificate bridges the gap, equipping individuals with the necessary skills and knowledge to thrive in these expanding sectors. Mastering both sales and CRM principles allows professionals to significantly boost performance and contribute to organisational success. The ability to manage customer relationships effectively whilst driving sales is highly valued and sought after, making this certificate an invaluable asset.

Who should enrol in Professional Certificate in Sales and Customer Relationship Management?

Ideal Candidate Profile Description UK Relevance
Aspiring Sales Professionals Individuals seeking to launch or advance their sales careers, mastering essential sales techniques and customer relationship management (CRM) strategies. This Professional Certificate in Sales and Customer Relationship Management is perfect for those aiming for higher earning potential and career progression. Over 2 million people work in sales in the UK, with many seeking continuous professional development.
Experienced Sales Representatives Seasoned sales professionals looking to refine existing skills, enhance their customer interaction approaches, and improve their overall sales performance through advanced CRM techniques and strategies. The UK sales sector is highly competitive; upskilling is crucial for maintaining a competitive edge.
Business Development Managers Individuals responsible for growing business revenue who want to leverage strategic customer relationship management to secure and retain clients, improving long-term business relationships and profitability. Effective business development is critical for UK companies in all sectors, driving economic growth.
Entrepreneurs and Small Business Owners Individuals running their own businesses who need to master sales and customer relationship management principles to attract and retain customers, boosting their businesses' growth and success. The UK has a high number of small and medium-sized enterprises (SMEs), where effective sales and customer management are vital for survival.